How to use Chrome DevTools for digital marketing & web analytics

I believe that Chrome Developer Tools (DevTools) knowledge is essential for any digital marketer. It opens many opportunities to learn how websites and marketing tracking work, as well as help with setting up and debugging ad & analytics pixel tracking. I will mostly refer to Chrome, while other browsers have similar tools. If you are […]

Marketing Campaign Performance Tracking Checklist

Inappropriate campaign tracking makes it hard or sometimes impossible to evaluate results and find ways to improve performance. I would like to share some of my learning and suggestions on this topic. I will focus mostly on technical aspects of tracking, not touching more strategic questions, such as setting goals and expectations for marketing campaigns, […]

How to track Facebook ads and promoted posts with Google Analytics

[Updated: Jan 2020] Often I see quite significant amount of and referral traffic in Google Analytics reports that clearly is driven by paid advertising campaigns or post promotion. Usually that it either due to absence of tracking parameters or usingĀ inappropriate fields in Facebook Ads Manager.

Why Campaign Tagging & Naming are Important and How To Do It Right

Digital marketing is full of data silos, where each platform owns only part of the story data. For example, Facebook will show you clicks and costs for your campaign, but you will have to go to Google Analytics to analyse Bounce rate or Pages / Sessions. Often you will have to switch between different platforms […]

SEO reports in Google Data Studio

Google Data Studio is able to automatically import data from Search Console, that allows marketers to visualise Google Search performance data and get SEO insights from the reports. I would like to share my experience and suggestions for SEO reports made with Google Data Studio. Plan before you start There is so many data available […]

Guide to Google Tag Manager and Google Analytics debugging

Google Analytics and Google Tag Manager debugging is a complicated topic, full of technical nuances (and sometimes hours of frustration). While I do not claim to be an expert in this topic, I want to share some points and techniques Iā€™ve learned and am using myself.