Why Campaign Tagging & Naming are Important and How To Do It Right

Digital marketing is full of data silos, where each platform owns only part of the story data. For example, Facebook will show you clicks and costs for your campaign, but you will have to go to Google Analytics to analyse Bounce rate or Pages / Sessions. Often you will have to switch between different platforms while analysing the same campaign. With campaign naming inconsistency and poor structure you may have…

SEO reports in Google Data Studio

Google Data Studio is able to automatically import data from Search Console, that allows marketers to visualise Google Search performance data and get SEO insights from the reports. I would like to share my experience and suggestions for SEO reports made with Google Data Studio. Plan before you start There is so many data available it’s hard to fight a temptation to data puke and just put all the data in…