Digital marketing is full of data silos, where each platform owns only part of the story data. For example, Facebook will show you clicks and costs for your campaign, but you will have to go to Google Analytics to analyse Bounce rate or Pages / Sessions. Often you will have to switch between different platforms while analysing the same campaign. With campaign naming inconsistency and poor structure you may have…
Google Data Studio is able to automatically import data from Search Console, that allows marketers to visualise Google Search performance data and get SEO insights from the reports. I would like to share my experience and suggestions for SEO reports made with Google Data Studio. Plan before you start There is so many data available it’s hard to fight a temptation to data puke and just put all the data in…
Regular Expressions (RegEx) may seem complicated at first, but once you get to know them, you will manage your Google Analytics and Google Tag Manager like never before. There are a lot of good articles published about Regular Expressions (will mention some later on) and I decided to contribute too. [Updated in 2017]
Google Analytics and Google Tag Manager debugging is a complicated topic, full of technical nuances (and sometimes hours of frustration). While I do not claim to be an expert in this topic, I want to share some points and techniques I’ve learned and am using myself.
Checklist you can go through yourself or share with your developers to avoid common mistakes.
Do you know how your website visitors are interacting with content on your website? With Google Tag Manager it is super easy to track link clicks and learn how to improve your website.
When tracking user actions in Google Analytics often you need to choose between using Events and Virtual Pageviews.
How to know if your website content was valuable to the visitor? You can look at different session metrics or social shares, but still may want to ask the visitors to get better insights. There are various online surveys to use, with their own features and limits. What I would like to share, is how to create a custom survey with just a little bit of coding and Google Analytics events.
Website design & development is a complex process what involves many different aspects. While the focus usually is on visual design, content and functionality questions, some technical details that can impact your digital analytics tend to be left behind. I would like to share my thought on 7 things worth considering while developing a website to save you from losing user behavior data and making it friendlier for Google Analytics implementation.