Google Tag Gateway vs Server-Side GTM
I see some confusion between Google Tag Gateway and server-side GTM tracking, with each often promoted as the solution that “fixes” tracking, using buzzwords like “privacy-focused” and “first-party.” What it does in simple terms: However, it’s important to understand what Google Tag Gateway does NOT do (unlike server-side tracking): Do you need Google Tag Gateway […]
How to Use the new_customer Parameter in GA4, Google Ads, Google Tag Manager, and Meta Ads
For many e-commerce websites using Google Analytics 4 and Google Ads, the new_customer parameter is rarely implemented, as awareness of it remains low among marketers. At the same time, it provides valuable insights beyond a standard e-commerce setup. Most implementations rely on GA4’s automatic new and returning visitor detection, which is based on cookies and […]
RegEx guide for Google Analytics 4, Google Tag Manager, Search Console, Looker Studio
Regular Expressions (RegEx) may seem complicated at first, but once you get to know them, you will manage Google Analytics, Search Console, Google Tag Manager and Looker Studio like never before.
Essential technical skills for digital marketers
How to track Facebook ads and promoted posts with Google Analytics
[Updated: Jan 2020] Often I see quite significant amount of facebook.com and instagram.com referral traffic in Google Analytics reports that clearly is driven by paid advertising campaigns or post promotion. Usually that it either due to absence of tracking parameters or using inappropriate fields in Facebook Ads Manager.
Why Campaign Tagging & Naming are Important and How To Do It Right
Digital marketing is full of data silos, where each platform owns only part of the data and story. For example, Facebook will show you clicks and costs for your campaign, but you will have to go to Google Analytics to analyze Website metrics. Or check your CRM to see how your leads convert to clients. […]
SEO reports in Google Data Studio
Google Data Studio is able to automatically import data from Search Console, that allows marketers to visualise Google Search performance data and get SEO insights from the reports. I would like to share my experience and suggestions for SEO reports made with Google Data Studio. Plan before you start There is so many data available […]
Guide to Google Tag Manager and Google Analytics debugging
Google Analytics and Google Tag Manager debugging is a complicated topic, full of technical nuances (and sometimes hours of frustration). While I do not claim to be an expert in this topic, I want to share some points and techniques I’ve learned and am using myself.
Checklist for Google Analytics and GTM Friendly Website Development
Checklist you can go through yourself or share with your developers to avoid common mistakes.
Link Tracking Guide for Google Tag Manager and Google Analytics
Do you know how your website visitors are interacting with content on your website? With Google Tag Manager it is super easy to track link clicks and learn how to improve your website.