How to know if your website content was valuable to the visitor? You can look at different session metrics or social shares, but still may want to ask the visitors to get better insights. There are various online surveys to use, with their own features and limits. What I would like to share, is how to create a custom survey with just a little bit of coding and Google Analytics events.
Website design & development is a complex process what involves many different aspects. While the focus usually is on visual design, content and functionality questions, some technical details that can impact your digital analytics tend to be left behind. I would like to share my thought on 7 things worth considering while developing a website to save you from losing user behavior data and making it friendlier for Google Analytics implementation.
In May 2014 I had a chance to participate in Google Agency Day for Central and Eastern Europe Agencies that was held in Budapest, Hungary. This happened some time ago, but I wanted to reconstruct my memories and summarize impressions and giveaways.