Improve your marketing data with server-side tracking
SERVER-SIDE TRACKING BENEFITS
Mitigate ITP and ad blocker impact
Server-side tracking via your own first-party domain helps to bypass common blockers and reduce the impact of browser tracking prevention.
Prolong cookie lifetime
First-party cookies set via your server can last up to 90+ days (vs. 1-7 days), resulting in better conversion attribution and retargeting.
Improve conversion tracking and attribution
More persistent cookies lead to better attribution towards true acquisitor channels and campaigns.
Improve data control and security
Decide exactly what information is shared with ad and analytics platforms. Strip or anonymize sensitive data before it leaves your server.
Improve website performance
Offload heavy marketing scripts to the server, speeding up your site and improving the user experience.
Integrate with third-party tools
Send events from CRMs, back-end systems, or offline sources to sGTM, and trigger ad platform conversions seamlessly.
Enable better legal compliance
Easily apply consent rules, clean and transform PII, and choose EU-based servers to align with GDPR and other regulations.
HOW CAN I HELP
GTM Server-Side Implementation
Server-side tracking audit and consulting
USUAL WORK PROCESS
1. NDA (if required)
I’m happy to sign an NDA before accessing any accounts or sensitive data.
2. Discovery & Audit
Review your existing tracking setup, understand your business needs, and identify gaps.
3. Measurement Plan
Create, present, and approve a measurement plan aligned with your goals.
4. Server Setup & Custom Domain
Assist with server deployment (via stape.io) and custom domain configuration – everything stays under your full ownership.
5. Implementation
Configure GTM server-side tracking, migrate tags, and set up key integrations (GA4, Google Ads, Meta, etc.).
6. Data Quality Check
Validate the accuracy of events and conversions across platforms.
7. Handover & Reporting
Provide a detailed report of what’s been set up, along with documentation and recommendations for the next step
WHY ME?
- 10+ Years in Digital Analytics & Marketing - both agency and in-house roles.
- Proven Track Record - dozens of successful server-side and performance tracking projects across global markets - including the US, EU, UK, and beyond. Expierence with both B2C and B2C businesses.
- Hands-On Friendly Guidance - always going beyond code to empower your team through workshops and documentation.
- Recognized Excellence - multiple nominations and international speaking engagements in analytics & digital tracking.
- Combined Technical + Business Experience. Fluent in JavaScript, PHP, SQL, measurement strategies, and performance marketing. Managed and optimized up to 1M USD across various ad channels.
- Constantly develop my skills and participate in international online and offline marketing & analytics conferences and courses.
- Based in Europe, having flexible hours to adjust for any time zone.
TESTIMONIALS
I am honored and humbled to get positive feedback from clients and colleagues I’ve worked with. Please see some of the testimonials below.
