Google Analytics 4 audit, setup & consulting
10+ years of experience in digital marketing and web analytics, successfully executed 40+ Google Analytics configurations, from simple to server-side.
Google Analytics 4
Tracking audit, setup and reports.
Ad pixel setup
Google Ads, Facebook/Meta Ads, TikTok, etc. conversion tracking audit & setup.
Google Tag Manager
Client and server-side setup tracking implementation. Tracking setup audit.
Consent Mode v2
CMP platform and custom cookie banner implementation. Privacy-compliant tracking.
Workshops and Consulting
Web Analytics and Digital Marketing workshops for teams and individuals.
Measurement Strategy
Marketing measurement strategy development and implementation.
USUAL PROCESS
- Intro call
- Signing an NDA (if required)
- Audit
- Audit presentation and measurement plan approval
- dataLayer documentation for developers or help with plugin/code implementation, depending on the task and website platform
- Tracking setup
- Data quality check
- Report on the setup done, offboarding call.
WHY ME?
Web Analytics Specialist
with 10+ years of agency and client-side experience, technical and marketing background.
- Have 10+ years of experience in digital marketing, 8+ years in a global digital marketing agency (iProspect/dentsu Latvia), where developed agency services, team and clients. Managed and trained a team of performance marketing and web analytics specialists. Was responsible for financial goals and new business acquisition. Worked with key clients on strategical and tactical optimization.
- Managed, optimized and scaled B2C e-commerce and B2B lead-gen campaigns with monthly billings up to 1M USD across the US, Canada, Europe.
- Developed website and marketing measurement strategies from GA4 implementations to custom 1st party tracking and ad measurement. Help to measure ad direct impact, brand impact and incrementality, evaluate ROAS, CPA, CAC and LTV based on business outcomes.
- Did more than 40+ projects with GA4, Google Ads, Meta, TikTok, LinkedIn and other ad pixel implementation, client and server-side GTM.
- Worked with clients from the US, Canada, New Zealand, Australia, Germany, Finland, UK, Latvia, Lithuania and other countries.
- Did multiple workshops and presentations on Digital Marketing and Analytics, including Google-hosted events.
- Was nominated 3 times in a global case study awards competition, for driving business growth with data and digital marketing services.
- Combine technical (HTML/CSS, JavaScript, PHP, SQL) and marketing skills, powered by analytical and critical thinking.
- Constantly develop my skills and participate in international online and offline marketing & analytics conferences and courses.
TESTIMONIALS
I am honored and humbled to get positive feedback from clients and colleagues I’ve worked with. Please see some of the testimonials below.
