Essential technical skills for digital marketers
Google Tag Manager Custom JavaScript Variable examples
Google Tag Manager Variables are awesome and easy to set, but Custom JavaScript Variables do require some JavaScript knowledge and time to write them. So I wanted to have a place where I could store and share scripts I liked or use most frequently.
Creating a Customer Survey with Google Analytics events
How to know if your website content was valuable to the visitor? You can look at different session metrics or social shares, but still may want to ask the visitors to get better insights. There are various online surveys to use, with their own features and limits. What I would like to share, is how to […]
7 things to consider for Google Analytics friendly website development
Website design & development is a complex process what involves many different aspects. While the focus usually is on visual design, content and functionality questions, some technical details that can impact your digital analytics tend to be left behind. I would like to share my thought on 7 things worth considering while developing a website to […]