How to Use the new_customer Parameter in GA4, Google Ads, Google Tag Manager, and Meta Ads
For many e-commerce websites using Google Analytics 4 and Google Ads, the new_customer parameter is rarely implemented, as awareness of it remains low among marketers. At the same time, it provides valuable insights beyond a standard e-commerce setup. Most implementations rely on GA4’s automatic new and returning visitor detection, which is based on cookies and […]
How to track Facebook ads and promoted posts with Google Analytics
[Updated: Jan 2020] Often I see quite significant amount of facebook.com and instagram.com referral traffic in Google Analytics reports that clearly is driven by paid advertising campaigns or post promotion. Usually that it either due to absence of tracking parameters or using inappropriate fields in Facebook Ads Manager.