Google Tag Gateway vs Server-Side GTM
I see some confusion between Google Tag Gateway and server-side GTM tracking, with each often promoted as the solution that “fixes” tracking, using buzzwords like “privacy-focused” and “first-party.” What it does in simple terms: However, it’s important to understand what Google Tag Gateway does NOT do (unlike server-side tracking): Do you need Google Tag Gateway […]
Meta CAPI: Looking Beyond the Event Match Quality Score
In my experience, most conversations about Meta Conversion API (CAPI) – especially with Meta representatives – tend to focus mostly on improving the Event Match Quality (EMQ) score. While EMQ is important, I highly recommend looking beyond it to understand how server-side tracking works and what else matters for better data quality. What is the […]
How to use Chrome DevTools for digital marketing & web analytics
I believe that Chrome Developer Tools (DevTools) knowledge is essential for any digital marketer. It opens many opportunities to learn how websites and marketing tracking work, as well as help with setting up and debugging ad & analytics pixel tracking. I will mostly refer to Chrome, while other browsers have similar tools. If you are […]