How to Use the new_customer Parameter in GA4, Google Ads, Google Tag Manager, and Meta Ads
For many e-commerce websites using Google Analytics 4 and Google Ads, the new_customer parameter is rarely implemented, as awareness of it remains low among marketers. At the same time, it provides valuable insights beyond a standard e-commerce setup. Most implementations rely on GA4’s automatic new and returning visitor detection, which is based on cookies and […]
Marketing Campaign Performance Tracking Checklist
Inappropriate campaign tracking makes it hard or sometimes impossible to evaluate results and find ways to improve performance. I would like to share some of my learning and suggestions on this topic. I will focus mostly on technical aspects of tracking, not touching more strategic questions, such as setting goals and expectations for marketing campaigns, […]
Essential technical skills for digital marketers
