FREELANCE CONSULTANT
Digital Marketing & Web Analytics Specialist
with 12+ years of agency and client-side experience, technical and marketing background. I help businesses improve advertising performance, fix conversion tracking, and turn marketing data into better decisions.
Available for Fractional roles, Consulting, and Freelance jobs.
12+
Years of experience, agency and in-house
€1M+
Monthly ad budget experience
70+
Tacking projects done
SERVICES
Solutions for better marketing results
🎯
Performance Marketing
✓ Ad campaign management and optimization
✓ Ecommerce and lead-generation
✓ Marketing measurement and analytics
✓ Google Ads audit and management
📊
Web Analytics & Conversion Tracking
✓ GTM and GA4 tracking audit & setup
✓ Server-side tracking
✓ Conversion tracking audit & setup
✓ CRM integration and first-party tracking
✓ Data analysis
🤝
Fractional Marketing Support
✓ Ongoing campaign support
✓ Strategy and technical help
✓ Work with your in-house team
✓ Flexible engagement models
TRUSTED BY
Companies I’ve worked with
WHY WORK WITH ME
Digital Marketing & Web Analytics Specialist
I have 12+ years of experience in digital marketing, including 8+ years at a global digital marketing agency (iProspect/dentsu Latvia), where I helped develop agency services, grow the team, and expand the client portfolio.
12+
Years in digital marketing
70+
Tracking implementation projects
€1M+
Monthly ad budgets managed
8+
Years as Head of Agency
📈
Advertising
Managed, optimized, and scaled B2C e-commerce and B2B lead generation campaigns with monthly budgets of up to €1M across the US, Canada, and Europe.
Worked with clients from the US, Canada, New Zealand, Australia, Germany, Finland, UK, Latvia, Lithuania and other countries.
Was nominated 3 times in a global case study awards competition, for driving business growth with data and digital marketing services.
👥
Management and Leadership
Managed and trained a team of performance marketing and web analytics specialists, was responsible for achieving financial targets and driving new business acquisition, and worked closely with key clients on both strategic and tactical optimization.
Did multiple workshops and presentations on Digital Marketing and Analytics, including Google-hosted events.
📊
Data and Analytics
Did 70+ projects with GA4, Google Ads, Meta, TikTok, LinkedIn and other ad pixel implementation, client and server-side GTM.
Developed website and marketing measurement strategies, ranging from GA4 implementations to custom first-party tracking and ad measurement solutions. Helped measure direct ad impact, brand impact, and incrementality, and evaluated ROAS, CPA, CAC, and LTV based on actual business outcomes.
Combine technical (HTML/CSS, JavaScript, PHP, SQL, BigQuery) and marketing skills, powered by analytical and critical thinking.
I continuously develop my skills by participating in international online and offline marketing and analytics conferences and courses.
HOW I WORK
A clear and collaborative process
1
Discovery & Audit
We discuss your goals, challenges and opportunities.
→
2
Strategy & Implementation
I recommend a practical solution and implement agreed improvements.
→
3
Validation & Next Steps
We review results and identify further opportunities.
CLIENT TESTIMONIALS
What clients say
“It's been a pleasure working with you. For anyone else who is reading this comment - if you need performance or analytical help, don't look elsewhere. Talk with Aleksandrs ;)”
ex-CMO
Printful, Latvia
“I wanted to take a moment to express my gratitude for the exceptional service and guidance you provided. From the outset, your honesty and willingness to share solutions and advice, even before we officially started working together, truly stood out. Your professionalism and extensive experience were evident throughout our interaction. It's rare to come across someone who genuinely wants the best for their clients and delivers on that promise with such efficiency and expertise. Thank you so much, Aleksandrs. I look forward to turning to you in the future for any related needs, confident in the knowledge that I'm in capable hands”
Marketing Manager
Ecommerce Company, Sweden
"I am grateful to be one of the juniors he onboarded. Aleksandrs has been exceptional leader and mentor. His guidance and unwavering support has shaped my growth and enriched me as specialist."
Former colleague
iProspect, Latvia
"Alex is a rare gem that's so hard to find in the world of analytics setup: professional, pragmatic, and deeply knowledgeable about his craft. I've worked with 100s, maybe even 1,000 consultants and freelancers. Alex makes the top 10, without a doubt."
CEO
Sagashi Labs, Australia
LET’S WORK TOGETHER
Let’s Improve Your Marketing Performance
Whether you need more reliable conversion data, better-performing campaigns, or ongoing support — let’s discuss your project.
✔ Free initial consultation
✔ Practical, no-nonsense advice
✔ Tailored to your business goals