Google Tag Gateway vs Server-Side GTM
I see some confusion between Google Tag Gateway and server-side GTM tracking, with each often promoted as the solution that “fixes” tracking, using buzzwords like “privacy-focused” and “first-party.” What it does in simple terms: However, it’s important to understand what Google Tag Gateway does NOT do (unlike server-side tracking): Do you need Google Tag Gateway […]
How to Use the new_customer Parameter in GA4, Google Ads, Google Tag Manager, and Meta Ads
For many e-commerce websites using Google Analytics 4 and Google Ads, the new_customer parameter is rarely implemented, as awareness of it remains low among marketers. At the same time, it provides valuable insights beyond a standard e-commerce setup. Most implementations rely on GA4’s automatic new and returning visitor detection, which is based on cookies and […]
Google Tag Manager Optimization Tips
Recently, I had a few cases where I optimized Google Tag Manager setup by decreasing Tags, Triggers & Variables count 2-3 times, while improving not only tag management simplicity (I had to spend a few hours digging through the old setups, as there was a mess), but also data quality (coverage, structure, events not working). […]
RegEx guide for Google Analytics 4, Google Tag Manager, Search Console, Looker Studio
Regular Expressions (RegEx) may seem complicated at first, but once you get to know them, you will manage Google Analytics, Search Console, Google Tag Manager and Looker Studio like never before.
Guide to Google Tag Manager and Google Analytics debugging
Google Analytics and Google Tag Manager debugging is a complicated topic, full of technical nuances (and sometimes hours of frustration). While I do not claim to be an expert in this topic, I want to share some points and techniques I’ve learned and am using myself.
Checklist for Google Analytics and GTM Friendly Website Development
Checklist you can go through yourself or share with your developers to avoid common mistakes.
Link Tracking Guide for Google Tag Manager and Google Analytics
Do you know how your website visitors are interacting with content on your website? With Google Tag Manager it is super easy to track link clicks and learn how to improve your website.
Google Tag Manager Custom JavaScript Variable examples
Sharing some custom JavaScript Variables I’ve made and used, to save them in one place for later use.
7 things to consider for Google Analytics friendly website development
Website design & development is a complex process what involves many different aspects. While the focus usually is on visual design, content and functionality questions, some technical details that can impact your digital analytics tend to be left behind. I would like to share my thought on 7 things worth considering while developing a website to […]