Guide to Google Tag Manager and Google Analytics debugging

Google Analytics and Google Tag Manager debugging is a complicated topic, full of technical nuances (and sometimes hours of frustration). While I do not claim to be an expert in this topic, I want to share some points and techniques I’ve learned and am using myself.

Google Tag Manager Custom JavaScript Variable examples

Google Tag Manager Variables are awesome and easy to set, but Custom JavaScript Variables do require some JavaScript knowledge and time to write them. So I wanted to have a place where I could store and share scripts I liked or use most frequently.

7 things to consider for Google Analytics friendly website development

Website design & development is a complex process what involves many different aspects. While the focus usually is on visual design, content and functionality questions, some technical details that can impact your digital analytics tend to be left behind. I would like to share my thought on 7 things worth considering while developing a website to […]