Google Tag Gateway vs Server-Side GTM
I see some confusion between Google Tag Gateway and server-side GTM tracking, with each often promoted as the solution that “fixes” tracking, using buzzwords like “privacy-focused” and “first-party.” What it does in simple terms: However, it’s important to understand what Google Tag Gateway does NOT do (unlike server-side tracking): Do you need Google Tag Gateway […]
How to Use the new_customer Parameter in GA4, Google Ads, Google Tag Manager, and Meta Ads
For many e-commerce websites using Google Analytics 4 and Google Ads, the new_customer parameter is rarely implemented, as awareness of it remains low among marketers. At the same time, it provides valuable insights beyond a standard e-commerce setup. Most implementations rely on GA4’s automatic new and returning visitor detection, which is based on cookies and […]
Essential technical skills for digital marketers
